Teaching Everyone How to Write Compelling Technical Social Copy
The marketing team wanted to help drive leads and elevate the LEWIS brand as a go-to source for inspiration and information. To support their webinar program and achieve their goals, they partnered with the content team to support their webinar program. I drove the content and tapped a writer and strategist to produce "How to Write Technical Social Copy".
This webinar generated 100+ leads; making it the most popular webinar in 2018 for LEWIS.
Content strategy, leadership, writing, editing.