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Content MarketingCopywriting & EditingSocial Media

Teaching Everyone How to Write Compelling Technical Social Copy

The marketing team wanted to help drive leads and elevate the LEWIS brand as a go-to source for inspiration and information. To support their webinar program and achieve their goals, they partnered with the content team to support their webinar program. I drove the content and tapped a writer and strategist to produce "How to Write Technical Social Copy".

This webinar generated 100+ leads; making it the most popular webinar in 2018 for LEWIS.

See the webinar slides here.
Client

LEWIS

Role

Content strategy, leadership, writing, editing.

Year

2018