Writing Personality Into VMware’s Network and Security Content (NSX)
VMware NSX products enable zero trust security. Through network virtualization and micro-segmentation, VMware's networking and security solutions provide consistent, pervasive connectivity and security for apps and data, wherever they reside -- from the data center to the cloud and the edge.
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Despite it's extremely technical audience and stringent brand guidelines, VMware wanted its blog and social content to have some personality. This choice was made after LEWIS developed an editorial strategy around VMware's goal of educating its audience, with a primary KPI of views and a secondary KPI of engagement. As a writer for VMware, I walked the fine line between subtle punchlines and up-leveled information in order to bring the strategy to life.