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DFF 2016 Video Campaign

Content MarketingCopywriting & EditingSocial MediaStrategyVideo

Provided creative direction and strategy for video campaign leading up to the 2016 Disposable Film Festival. Worked with external design team to create videos.



The Disposable Film Festival features the best films made on personal screens and shows them on the silver screen. Since video is our medium of choice, I felt we should launch a video campaign to drive ticket sales. To do that, I opened a new Vine account and linked it to our Twitter account. I also used Instagram and Facebook to share videos because they are highly visual platforms.



By first uploading to Vine and then sharing to Twitter, by pinning Tweets with Vines in them at the top, and by using Twitter Ads, I was able to get over 1000 re-Vines for each post.
I also used a mix of our own video, photo flyers, and GIFs to help make the campaign interesting.
The video campaign helped increase ticket sales by 18%, helping us secure the most pre-sales in our 9 year history.



Video Campaign on Twitter:

Disposable Film Festival
Client

Disposable Film Festival


Role

Marketing Director


Date

2016


Video Campaign on Facebook (Wins)

30 day campaign
6 Video Posts
4,261 Views
24,231 Reach


Video Campaign on Vine (Wins)

30 day campaign
Launched new account
6 Video Posts
6000 Loops



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