Work – Amber Kaplan

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Work

Driving Engagement Through Humor on VMworld’s Blog and Social Channels

Copywriting & Editing, Security, Social Media, Strategy

Writing Personality Into VMware’s Network and Security Content (NSX)

Copywriting & Editing, Security, Strategy

Case Study: How a Social-First Content Program Improved Affinity and Awareness for McAfee

Case Study, Content Marketing, Copywriting & Editing, Creative Direction, Security, Social Media, Strategy, Video

Case Study: Repositioning the Sauce Labs Brand (Website Refresh)

Brand, Case Study, Content Marketing, Creative Direction, Featured, Production, Strategy, Website Refresh

Case Study: Making Built.io’s Brand Story Cohesive (Content + Website Refresh)

Case Study, Copywriting & Editing, Creative Direction, Featured, Production, Strategy, Website Refresh

Sauce Labs – Codifying Brand Guidelines to Support Scalability

Brand, Copywriting & Editing, Creative Direction, Strategy

Teaching Everyone How to Write Compelling Technical Social Copy

Content Marketing, Copywriting & Editing, Social Media

Infosys – Upleveling Brand Conception Through the Leadership in the Age of AI Report

Copywriting & Editing, Strategy

Built.io – Editorializing Content to Stand Out (Connect + Inspire Magazine)

Content Marketing, Copywriting & Editing, Creative Direction, Design, Production, Strategy

High Fidelity Audio Co. – Creative Direction

Copywriting & Editing, Creative Direction, Production, Website Refresh

Example Instagram Work

Copywriting & Editing, Design, Social Media

Built.io – The Process Behind the 2017 Site Refresh

Content Marketing, Copywriting & Editing, Creative Direction, Strategy, Website Refresh

Built.io – Getting Around Busy Schedules by Ghostwriting to Lift Brand Recognition

Content Marketing, Copywriting & Editing, Interview, Strategy

Built.io – Producing Resources that Map to Personas and Industries to Support Sales

Content Marketing, Copywriting & Editing, Strategy

Built.io – Leveraging Analyst Relations and Industry Awards to Drive Brand Awareness

Brand, Public Relations, Strategy

DFFX – Trailer

Creative Direction, Social Media, Video

DFFX – 10th Anniversary Website Refresh

Copywriting & Editing, Creative Direction, Strategy, UI/UX, Website Refresh

DFF 2016 Creative Refresh

Brand, Creative Direction

DFF 2016 Video Campaign

Content Marketing, Copywriting & Editing, Social Media, Strategy, Video

Twitter – Website Refresh (Marketing)

Content Marketing, Copywriting & Editing, Creative Direction, Website Refresh

Built.io – Customer Video

Creative Direction, Production, Social Media, Video

Warrior Within – Brand, Social Media, Content, Copywriting Strategy (E-Commerce)

Brand, Content Marketing, Copywriting & Editing, Social Media, Strategy

Fixate.io Blogging – Subject Matter Experts

Content Marketing, Copywriting & Editing

Fixate.io – Blogging – How to Market to Developers

Copywriting & Editing

Twitter Ads: Global Editor, Business Creative

Content Marketing, Copywriting & Editing, Production, Social Media, Strategy

Twitter – Live Tweet Campaign for #InsideTwitter

Content Marketing, Copywriting & Editing, Creative Direction, Events, Social Media, Strategy

Ship.io – Ad Campaigns

Copywriting & Editing, Creative Direction, Design

GoPro – Campaign Pitch

Copywriting & Editing

Ship.io – Green Build Campaign

Content Marketing, Creative Direction, Production, Social Media, Strategy

Ship.io – Email

Copywriting & Editing, Email Marketing, Production

Sauce Labs – Photo Production + Creative Direction

Creative Direction, Production, Strategy, Website Refresh

Sauce Labs – ‘Appy Holidays Campaign

Creative Direction, Production, Social Media, Video

Sauce Labs – Mobile Testing Infographic

Content Marketing, Copywriting & Editing, Creative Direction, Strategy

Sauce Labs – HomeAway Case Study + Video

Content Marketing, Copywriting & Editing, Creative Direction, Interview, Production, Social Media, Video

Sauce Labs – Yahoo Case Study + Video

Content Marketing, Copywriting & Editing, Creative Direction, Interview, Production, Social Media, Video

Sauce Labs – Sharecare Case Study + Video

Content Marketing, Copywriting & Editing, Creative Direction, Interview, Production, Social Media, Video

Sauce Labs – Puppet Labs Case Study + Video

Content Marketing, Creative Direction, Interview, Production, Social Media, Strategy, Video

Sauce Labs – Bleacher Report Case Study + Video

Creative Direction, Interview, Production, Social Media, Strategy, Video

Sauce Labs – Campus Explorer Case Study + Video

Content Marketing, Creative Direction, Interview, Production, Social Media, Strategy, Video

Sauce Labs – 250 Million Tests Infographic

Content Marketing, Copywriting & Editing, Creative Direction, Strategy

GoAnimate – Ghostwriting

Content Marketing, Copywriting & Editing, Interview

GoAnimate – “Kitchen Sync” Product Video

Content Marketing, Copywriting & Editing, Creative Direction, Production, Social Media, Strategy, Video, Voiceovers

GoAnimate – “iLite” Product Video

Content Marketing, Copywriting & Editing, Creative Direction, Production, Social Media, Strategy, Video, Voiceovers

GoAnimate – “Thinking Cap!” Product Video

Content Marketing, Copywriting & Editing, Creative Direction, Social Media, Strategy, Video, Voiceovers

GoAnimate – “Mile High Airways” Product Video

Content Marketing, Creative Direction, Production, Social Media, Strategy, Video

GoAnimate – Business Product Video

Content Marketing, Copywriting & Editing, Creative Direction, Social Media, Strategy, Video, Voiceovers