Sauce Labs – ‘Appy Holidays Campaign
Sauce Labs needed an affordable, scrappy, product-driven campaign for the holidays to drive interest and awareness of its mobile offering and a hackathon it was hosting. I worked with an Ecosystems Developer to program Android phones to play a holiday song leveraging Appium, an open source framework sponsored by Sauce. Once the program worked, I sourced a videographer to create a short film to be used on social media and in our email marketing program. The video drove 20% more click throughs than usual.
Creative Director, Producer