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Sauce Labs – ‘Appy Holidays Campaign

Sauce Labs needed an affordable, scrappy, product-driven campaign for the holidays to drive interest and awareness of its mobile offering and a hackathon it was hosting. I worked with an Ecosystems Developer to program Android phones to play a holiday song leveraging Appium, an open source framework sponsored by Sauce. Once the program worked, I sourced a videographer to create a short film to be used on social media and in our email marketing program.  The video drove 20% more click throughs than usual.

'Appy Holidays From Sauce Labs Campaign

Sauce Labs


Creative Director, Producer