BrandCopywriting & EditingCreative DirectionStrategy
Sauce Labs – Codifying Brand Guidelines to Support Scalability
Sauce Labs wanted to expand into the enterprise market. As part of a wider re-brand initiative, I collaborated with the design lead and marketing director to produce our brand book to help codify the brand guidelines; a necessary step with regard to the inevitable shifts that come with scaling. I wrote and edited the editorial section.
Teaching Everyone How to Write Compelling Technical Social Copy Case Study: Making Built.io's Brand Story Cohesive (Content + Website Refresh)