Content MarketingCopywriting & EditingCreative DirectionStrategy
Sauce Labs – Mobile Testing Infographic
Part of the content strategy for Sauce Labs was to use more visual mediums to help explain complex ideas. The thinking is that it would help us expand into a new global, enterprise, and general audience by breaking down difficult ideas, and that this would increase engagement and expand into new markets.
This infographic was a thought leadership piece that I put together based on a survey we administered. I worked with a design agency, broke down the story, updated the copy, and led the creative direction and strategy for this piece.