Twitter – Live Tweet Campaign for #InsideTwitter
Co-managed the InsideTwitter campaign from start to finish as a creative marketing strategist, producer, editor and copywriter with the goal of improving Twitter Ads' online presence, and helping to make it a thought leader in the social media marketing and advertising space. Recommendations and direct actions included pulling strategic quotes, images, and other information from decks pre-event, providing strategic direction on how to include CTAs and better showcase Twitter products and services, and providing engaging Tweet copy pre-event and live.
https://twitter.com/TwitterAds/status/661946103005233153
Hello, agencies. Welcome to #InsideTwitter! We'll be Tweeting tips, insights & updates from Twitter leaders all day. pic.twitter.com/6uOfaa6A8n
— Twitter Marketing (@TwitterMktg) November 4, 2015
"Twitter is the fastest way to say something to the world." @jack #InsideTwitter pic.twitter.com/4Wjm9hWrlH
— Twitter Marketing (@TwitterMktg) November 4, 2015
Want to see the best of Twitter in an instant? Check out Moments. #InsideTwitter https://t.co/zjX0ylqRME
— Twitter Marketing (@TwitterMktg) November 4, 2015
"We want to support those who are using the platform in a creative way." @jack #InsideTwitter
— Twitter Marketing (@TwitterMktg) November 4, 2015
Learn more about hearts on Twitter #InsideTwitter https://t.co/7QgyIB2if6
— Twitter Marketing (@TwitterMktg) November 4, 2015
"We are connecting people to their passions in the moment." @joell #InsideTwitter pic.twitter.com/Fz8kCPhpo2
— Twitter Marketing (@TwitterMktg) November 4, 2015
Want to learn more about event targeting? Here's how it works. #InsideTwitter https://t.co/wV5J5P2rX1
— Twitter Marketing (@TwitterMktg) November 4, 2015
The big takeaway? 90% of video views on Twitter happen on mobile. @joell #InsideTwitter
— Twitter Marketing (@TwitterMktg) November 4, 2015
Did you see the first-ever Promoted Moment? @joell #InsideTwitter https://t.co/ulgpwyWwpJ pic.twitter.com/zJa181JstT
— Twitter Marketing (@TwitterMktg) November 4, 2015
While we're on break, watch how @BBDONY brought @Lowes' Vine series to life. #InsideTwitter https://t.co/PDdGUybbOfhttps://t.co/TZf0QtC2YB
— Twitter Marketing (@TwitterMktg) November 4, 2015
More agency success: @POSSIBLE & @StGermainDrinks made a Periscope peep show. #InsideTwitter https://t.co/dgpOMCO1T9 pic.twitter.com/CqWqCQ0heq
— Twitter Marketing (@TwitterMktg) November 4, 2015
Why do people come to Twitter?
To follow their passions
To share everyday moments
To connect with something bigger@sminero #InsideTwitter— Twitter Marketing (@TwitterMktg) November 4, 2015
"Twitter is a dialogue, not a monologue." @sminero #InsideTwitter pic.twitter.com/uWI0qLnS56
— Twitter Marketing (@TwitterMktg) November 4, 2015
"Twitter has the ability to ignite conversations, and create movements that matter in the world." @sminero #InsideTwitter
— Twitter Marketing (@TwitterMktg) November 4, 2015
"Video views on Twitter have grown by 150X in the last 12 months." @singhtv #InsideTwitter pic.twitter.com/os0U6fSa4e
— Twitter Marketing (@TwitterMktg) November 4, 2015
"Publishers can now monetize at scale." @singhtv #InsideTwitter https://t.co/WigNHpnEd1 pic.twitter.com/6yH3cg1SeA
— Twitter Marketing (@TwitterMktg) November 4, 2015
Discover the latest info about our conversion lift reports. #InsideTwitter https://t.co/TsNhYZkMEp pic.twitter.com/r9KoqHJOaI
— Twitter Marketing (@TwitterMktg) November 4, 2015
Agencies: Got a great campaign? Tell us about it, and we'll consider featuring it on our blog! #InsideTwitter https://t.co/RxhIRmanQ5
— Twitter Marketing (@TwitterMktg) November 4, 2015
More than 12K people have enrolled in Twitter Flight School. Sign up today! #InsideTwitter https://t.co/36AobgEuz4https://t.co/5enJXucNRG
— Twitter Marketing (@TwitterMktg) November 4, 2015
When selecting a Niche creator partner, focus on his/her engagement metrics rather than follower volume. @dlach5 #InsideTwitter
— Twitter Marketing (@TwitterMktg) November 4, 2015
"We look at these creators as the future of media." @dlach5 @JoinNiche #InsideTwitter pic.twitter.com/fmAENFqGhe
— Twitter Marketing (@TwitterMktg) November 4, 2015
Why do execs use Twitter?
To connect w/ colleagues
To humanize brands
To attract talent@NolaBeth #InsideTwitter pic.twitter.com/Ls1uZ71ERU— Twitter Marketing (@TwitterMktg) November 4, 2015
.@nolabeth's tip for execs on Twitter: Tweet 3-4x a day to maximize your organic reach. #InsideTwitter
— Twitter Marketing (@TwitterMktg) November 4, 2015
".@TwitterAmplify is great not just for tentpole events, but also for always-on, episodic campaigns." @laurafrofro #InsideTwitter
— Twitter Marketing (@TwitterMktg) November 4, 2015
Want to optimize your Promoted Video campaigns? @katieaka offers five tips. #InsideTwitter https://t.co/4YEuBvLQtw pic.twitter.com/YQ2FQxiVRJ
— Twitter Marketing (@TwitterMktg) November 4, 2015
Here at #InsideTwitter, @MediaRsrchChick is walking us through Twitter Brand Hub. WATCH our video to find out more.https://t.co/1WAiQgE3xW
— Twitter Marketing (@TwitterMktg) November 4, 2015
.@gnballenger challenges #InsideTwitter attendees to use insights & storytelling to hatch a campaign idea. pic.twitter.com/W65kUZNZQX
— Twitter Marketing (@TwitterMktg) November 4, 2015
That concludes our live Tweet. Thanks for joining us! #InsideTwitter pic.twitter.com/aRDvJb1FDd
— Twitter Marketing (@TwitterMktg) November 5, 2015
https://twitter.com/TwitterAds/status/662059344150704128