Overview:
As part of a corporate move to shift from being a B2C brand to a B2B service, this is one in a series of faux product videos meant to showcase how GoAnimate could and should be used in a business or enterprise context. I conceptualized the ‘product’, wrote this script, produced and directed the video.

Objectives: 
1. Populate website and digital channels with business content until we had enough user examples to leverage
2. Educate site visitors on how to leverage video in their marketing strategies
3. Develop recyclable content that works across multiple channels to nurture leads

Results: 
1. Increased average time on site by 500%
2. Garnered thousands of views on YouTube
3. Email and nurture campaigns with video examples garnered 20% more opens