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Infosys – Upleveling Brand Conception Through the Leadership in the Age of AI Report – Amber Kaplan

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Copywriting & EditingStrategy

Infosys – Upleveling Brand Conception Through the Leadership in the Age of AI Report

Infosys wanted to up-level the conversations around its brand from consulting to digital transformation. To support its goal, we developed a report based on research it commissioned around leadership and artificial intelligence.  As the editor in chief for the report, I served as the last stop before shipping it; ensuring quality, brand, and content were all top notch.

To help amplify the report, I authored four ghost-written pieces based on the report and partnered with the PR team, who got them placed. In addition to the bylines, the PR team garnered 100+ pieces of press with other organizations. 

Download the Leadership in the Age of AI report here.


Client

Infosys

Role

Content strategy, writer, editor in chief

Year

2018