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Built.io – Leveraging Analyst Relations and Industry Awards to Drive Brand Awareness – Amber Kaplan

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BrandPublic RelationsStrategy

Built.io – Leveraging Analyst Relations and Industry Awards to Drive Brand Awareness

At Built.io, I worked with C-suite to define the corporate brand positioning that we shared with analysts. I also shared these storylines with our press team and worked with them on a program to garner awards in our industries to help build awareness and improve brand affinity. 

Notably during my tenure we got two hits from the leading analyst Gartner.

Built.io Awards
Client

Built.io

Role

Brand Marketing Director, Analyst Relations

Year

2016-2017