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BrandPublic RelationsStrategy

Built.io – Leveraging Analyst Relations and Industry Awards to Drive Brand Awareness

At Built.io, I worked with C-suite to define the corporate brand positioning that we shared with analysts. I also shared these storylines with our press team and worked with them on a program to garner awards in our industries to help build awareness and improve brand affinity. 

Notably during my tenure we got two hits from the leading analyst Gartner.

Built.io Awards
Client

Built.io

Role

Brand Marketing Director, Analyst Relations

Year

2016-2017

More Projects

Built.io – The Process Behind the 2017 Site Refresh
Content Marketing, Copywriting & Editing, Creative Direction, Strategy, Website Refresh
Infosys – Upleveling Brand Conception Through the Leadership in the Age of AI Report
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Case Study: Repositioning the Sauce Labs Brand (Website Refresh)
Brand, Case Study, Content Marketing, Creative Direction, Featured, Production, Strategy, Website Refresh
Ship.io – Green Build Campaign
Content Marketing, Creative Direction, Production, Social Media, Strategy
Case Study: How a Social-First Content Program Improved Affinity and Awareness for McAfee
Case Study, Content Marketing, Copywriting & Editing, Creative Direction, Security, Social Media, Strategy, Video
Sauce Labs – Campus Explorer Case Study + Video
Content Marketing, Creative Direction, Interview, Production, Social Media, Strategy, Video
Sauce Labs – Codifying Brand Guidelines to Support Scalability
Brand, Copywriting & Editing, Creative Direction, Strategy
Twitter Ads: Global Editor, Business Creative
Content Marketing, Copywriting & Editing, Production, Social Media, Strategy
Built.io – Getting Around Busy Schedules by Ghostwriting to Lift Brand Recognition
Content Marketing, Copywriting & Editing, Interview, Strategy
DFF 2016 Creative Refresh
Brand, Creative Direction