Sauce Labs – Photo Production + Creative Direction
As part of our website overhaul project, I was tasked production, creative direction, and (visual) content strategy. I vetted and hired a photographer and worked together to conceptualize the visual elements we thought would best tell our story. As a producer, I helped the photographer execute this vision. In addition, I selected the final images with the Marketing Director and Co-Founder.
To read the directive I conceived and authored for the home page, click here.