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Sauce Labs – Photo Production + Creative Direction – Amber Kaplan

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Sauce Labs – Photo Production + Creative Direction

Creative DirectionProductionStrategyWebsite Refresh

As part of our website overhaul project, I was tasked production, creative direction, and (visual) content strategy. I vetted and hired a photographer and worked together to conceptualize the visual elements we thought would best tell our story.  As a producer, I helped the photographer execute this vision. In addition, I selected the final images with the Marketing Director and Co-Founder.

To read the directive I conceived and authored for the home page, click here.

 

Client

Sauce Labs


Role

Creative Director, Producer, Strategist


Year

2015