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Sauce Labs – Codifying Brand Guidelines to Support Scalability – Amber Kaplan

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BrandCopywriting & EditingCreative DirectionStrategy

Sauce Labs – Codifying Brand Guidelines to Support Scalability

Sauce Labs wanted to expand into the enterprise market. As part of a wider re-brand initiative, I collaborated with the design lead and marketing director to produce our brand book to help codify the brand guidelines; a necessary step with regard to the inevitable shifts that come with scaling. I wrote and edited the editorial section.

Sauce Labs Brand Book
Client

Sauce Labs

Role

Copywriter, Strategy, Creative Director

Date

2015