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High Fidelity Audio Co. – Creative Direction

Copywriting & EditingCreative DirectionProductionWebsite Refresh

I provided the creative vision and direction for all creative: photography, web banner and copywriting. I sourced and hired the photographer, partnered with Reclamation Etchworks for staging the decanters and barware, and found the models. The goal was to show a mix of product and lifestyle shots and pair the images with playful copy to resonate with older audiophile Millennials.

High Fidelity Audio Co.
Client

High Fidelity Audio Co.


Role

Creative Director, Producer, Copywriter


Date

2017



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