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Sauce Labs – 250 Million Tests Infographic – Amber Kaplan

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Content MarketingCopywriting & EditingCreative DirectionStrategy

Sauce Labs – 250 Million Tests Infographic

Part of the content strategy for Sauce Labs was to use more visual mediums to help explain complex ideas. The thinking is that it would help us expand into a new global, enterprise, and general audience by breaking down difficult ideas, and that this would increase engagement and expand into new markets.

This infographic was a thought leadership piece that I put together based on company milestones and facts. I worked with a design agency, broke down the story, updated the copy, and led the creative direction and strategy for this piece.

250 Million Tests Infographic
Client

Sauce Labs

Role

Creative Direction, Strategy, Copywriting

Date

2012